> For the complete documentation index, see [llms.txt](https://docs.reach-book.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.reach-book.com/inbox-and-results/sales-outcomes-and-today.md).

# Sales outcomes and the Today page

## Record an outcome

![The Sales outcomes report with the pipeline funnel](https://965745608-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fdg7LyestsaNAIIzzILlv%2Fuploads%2Fgit-blob-7486cc5ae7723d49baa94f4308a09961064f1903%2Foutcomes.webp?alt=media)

On a prospect or conversation, set the **Sales outcome**: Interested, Meeting booked, Qualified, Won, Lost, Not qualified, Bad timing or Disqualified. You can add:

* Meeting date and time
* Opportunity value and currency
* Sales notes

Some outcomes (Won, Lost, Bad timing, Meeting booked, Qualified) stop the prospect's follow-ups.

## Sales outcomes report

Open **Sales outcomes** in the sidebar. Pick a range (7 days, 4 weeks, 3 months, 12 months or all time) to see total sent, reply rate, meetings, opportunities and a pipeline funnel. Tabs break the results down by **Campaigns**, **Team** and **Recent outcomes**.

## Today

![The Today page with recent results, the pipeline and what needs you](https://965745608-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fdg7LyestsaNAIIzzILlv%2Fuploads%2Fgit-blob-c9c0282ac96326cfda713e952672b796e8f74a9f%2Ftoday.webp?alt=media)

**Today** is your start page. It shows:

* Emails sent, replies and bounces over the last 7 days, and your reply rate
* What needs you: unread replies, follow-ups due and sales actions
* Your setup or first-campaign checklist while you're getting started