> For the complete documentation index, see [llms.txt](https://docs.reach-book.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.reach-book.com/campaigns/create-a-campaign.md).

# Create a campaign

A campaign sends a sequence of emails to a list of prospects, from one or more of your mailboxes. Open **Campaigns** and create a new one. It has four tabs: **Overview**, **Sequence**, **Audience** and **Schedule**.

![The campaign list with status, sequence, audience and results](https://965745608-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fdg7LyestsaNAIIzzILlv%2Fuploads%2Fgit-blob-259ae20adb25894d75a3edd97da7b7879cfb1d50%2Fcampaigns.webp?alt=media)

## Sequence

![A campaign sequence: audience, first email, a condition and two follow-ups](https://965745608-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fdg7LyestsaNAIIzzILlv%2Fuploads%2Fgit-blob-bb693083667fc5b36410e0c3cbd6c8c6688efc63%2Fcampaign-sequence.webp?alt=media)

* Add 1 to 10 email steps. The first email needs a subject.
* The first email goes out at launch (day 0). Each follow-up waits 1 to 90 days after the previous step.
* Follow-ups are sent only **if there's no reply**.
* Add up to 10 Yes/No conditions to send different follow-ups to different prospects. Conditions include priority, tags, job title, what the company does, location or time zone, website domain, whether a field is filled in, and whether the email address is verified.
* Optionally test an **A/B version** of a step (subject and body).

## Audience

* Add up to 500 prospects.
* Prospects who can't be emailed are skipped, and Reach-book.com lists the reason for each one.

## Senders

Pick up to 20 mailboxes to send from. A campaign needs a sender that can read replies (Gmail or Microsoft 365).

## Review and launch

The **Before you launch** checklist shows what's missing: emails written, prospects added, a sender that can read replies, and the schedule.

Click **Review & launch**, tick that you reviewed the audience and messages, then click **Launch campaign** (or **Keep as draft**). Messages are frozen when you launch: later edits don't change emails already approved.

Use **Pause campaign** and **Resume campaign** at any time.